Friday, 12 December 2014

Evaluation EMMA


Evaluation
I feel like in my video installation clearly communicated my story though my footage and the 16mm footage. I feel like in my installation the story line is easy to follow and that they know exactly the memory I’m trying to present.
My target audience was young adult and art students. I think my video was a appropriate for my target audience, because seeming as my audience has gone through the stage of being at primary school, they can reflect and think about the memories they had when they where younger. I feel like because I choose an older audience it made it easy for them to connect with story line that I had.
My original intentions was to create a video installation showing a memory of my past and to make the audience feel, a connection with the video so they could think of there past.
In my edits I used the split screen technique to symbolise 2 eyes and what they saw. In my edit I didn’t have any sound with all the found 16mm footage so I got a lot of ambiance sounds. Like kids playing and busy streets sounds to include in my installation to help build effect. I also speeded up some footage to make my video shorter and so the footage could be shown in a short space of amount of time.
When I finished my video installation I made a few people watch it. I got a mixture of different responses. For example some thought it was strange, weird and didn’t really understand what they were watching which made them feel “confused” it also made some people feel uncomfortable. However others really liked it and thought it was really unique the way the video was put together they especially liked the split screen. they also said it really made them feel like it was school. They also thought that it was really intelligent the way I used the colour red to create the symbolical meaning of blood and the way I incorporated the ambiance sounds with the video.
If I could have improved on anything I would have included more split screen because I felt like the split screen really made the video come to life and bring more feeling to it I also thought it was very interesting to look at. I would have also included a bit more of my own footage so that when my footage was show in the installation It would look more natural when played with the 16mm footage I also feel that I should have gotten a lot more red footage to build on the symbolic meaning of blood. I also feel that I should have checked the sound because in some parts on my installation the sound was really loud over all I feel like my installation looked really impressive and that the quality of the 16mm was good and clear.

Installation video- 

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