THE BOX
https://www.youtube.com/watch?v=COoJG2o-jPs
Friday, 27 February 2015
Friday, 6 February 2015
Consumerism trailer evaluation/group -EMMA
trailer
Consumerism trailer
evaluation
For this assignment as a group we had to film a trailer that
involved vox pox footage each group was given subject like for instance 3D printing,
social media ect. My group’s given subject was consumerism. I feel that the trailer
I made fit the target audience perfectly because I feel that the trailer really
highlighted how consumerism is getting out of control.
I was aiming my trailer for ordinary shoppers and I feel
that my trailer fit the purpose and target audience for instance because it was
filmed in an ordinary shopping center and showed a lot of common shops that
everyone passes on weekly bases.
I feel that the footage i gathered really represented consumerism
as a day to day thing I feel that by showing real shops and real people walking
passed them really emphasis the fact that consumerism is an everyday struggle
and that it effects everyone I also feel that the way the camera was framed
made the footage look to a professional standard and I think this really
benefited my trailer
But however I feel that the quality of some of the footage
we gathered didn't look as clear as the rest of the footage we got because the focus wasn't
thst good because most of the people that walking passed the
camera didn't like the fact that we were filming them so to put them at ease and
avoid any legal problems we made the camera out of focus.
I also feel that the audio track I used in the trailer really
completed it because I feel that it made
the watcher really have an idea of what the trailer was trying to represent and
I feel that if the audio wasn't involved then it would have be harder to
understand the message that the trailer was
trying to convey
The only thing I feel that didn't look professional in the
final edit was the fact that three of the Vox pops were filmed in front of a
green screen because I feel that the green screen didn’t look as realistic like
the first vox pop which was filmed outside I also feel that if I would have had
more time I could have done vox popped older people so that the trailer could have
shown different age groups.
If I could have improved on anything I would have improved
on the group effort on the work because I feel that we should have communicated
more with each other so that filming wasn’t left for last minute I also feel
that we should have organised more days for us to meet up so that we could have
planned more days to do filming, also so that we could have had a bit more time
to prepare for the presentation that we had to do.
Some of my peer group watched my trailer. They said that
they really liked the fact that the trailer involved rhetorical questions
because it really made the watcher question themselves and really made them
think closely on what was being asked they also said that they like the “length
of the trailer because it wasn't long and by having it short it helped keep the
watchers engaged” they also said that they “liked the fact normal shops where
shown and that you could see a range of different people walk passed theses
shops” they said it made it look as it the camera was just a person walking
around looking at all the signs.
Sunday, 1 February 2015
Wednesday, 28 January 2015
Graphic Narrative -RAY
Superman
The superman man character was first
created by writer Jerry Siegel and artist Joe Shuster in 1933. But then later
on was sold to detective comics
In 1938 ACTION COMICS #1 was first published comic staring
superman. During the 1940s the superman comic books became really popular and
were loved by people of all ages. In the United States during the time of World
War II sales of superman increased dramatically, as superman presented himself
as good VS evil.
Super man was first featured as a comic book that wasn't very popular in the 1938 then moved on to newspapers and radio shows and then moving on to TV screens Superman helped to create the superhero genre and establish its primacy within the American comic books. In the 1950s the television series of “adventures of superman” aired it was the first series to feature the comic book character “superman”
It has been thought that Jerry Siegel first came up with the idea for superman during the period of his father’s death as His father was involved in a robber and was thought to have died of a heart attack. This story relate to the first comic book story of superman of when he was saving civilians from being robbed.
Superman’s
target audiences’ all social classes, from all age ranges from young children
to fully grown adults superman also targets both genders. However superheroes
are mostly intended to attract more of a male’s audience. Superman’s comics
would mostly be aimed at people who enjoy reading in there free time and for
people who like to see cartoons as a form of art. The stereotypical audience would
be geeks and nerd.
Seeming as
superman came out around the era of World War II most young men looked up to
the superman and wanted to be more like him seeing as he basically represented
the country of America with his superman custom with the colors or red and blue
representing the American flag, this comic made people want to be like
superman, he was like a role model to men he also influenced a lot of men to
join the war. However during the time of 1929-1939 the era of depression a lot
of people used superman as a form of escapism to help them forget what was
happening in their lives and think about a life if they had superpowers. In the
comics superman is drawn with a lot of muscles and known for having a range of
different superpowers this makes the readers see him as a stereotypical
masculine man and powerful super hero, who always seemed to save the world and
the girl. But on the other hand superman is also presents as the nerdy, geeky
character that works as a news reporter at a news agency called the daily
planet. By having superman be presented as a masculine but also nerdy character
it shows that anyone can be a hero no matter his or her persona. Because
superman was released around the world warII era it made people feel like they
wanted to go to war so they could be like superheroes also saving their country
from going under attack. Also Superman has become very popular
because it shows that he has not only superhero problems but also human
problems which makes him come across as not only being a hero but a normal man.
Which represents him as being a normal person and this helps people relate
more to him.
Copy Rights
Siegel and Shuster had copy right issues when they sold
there rights to superman “in return for $130 and a contract to supply the publisher
with material The Saturday Evening Post reported in 1940 that the pair was each being paid
$75,000 a year, a fraction of National Comics Publications' millions in Superman
profits. Siegel and Shuster
renegotiated their deal, but bad blood lingered and in 1947 Siegel and Shuster
sued for their 1938 contract to be made void and the re-establishment of their ownership of the
intellectual property rights to Superman”.
“in 1973 Siegel and Shuster again launched a suit claiming ownership of
Superman, this time basing the claim on the Copyright Act of 1909 which saw copyright
granted for 28 years but allowed for a renewal of an extra 28 years. Their
argument was that they had granted DC the copyright for only 28 years. The pair
again lost this battle, both in a district
court ruling of October 18, 1973 and an appeal court
ruling of December 5, 1974.”“In 1975 after news reports of their pauper-like existences, Warner Communications gave Siegel and Shuster lifetime pensions of $20,000 per year and health care benefits."
To start creating my graphic narrative I will need a starting off budget of £1000. The resources I will need would be:-
- 2/3 models would
cost around £400 per hour
- 1 HQ cannon
camera £550
- Props £20
Doing my graphic narrative I will be at a high risk of danger so I
will have to look at the health and safety risks that could occur because I will
be taking photographs in different locations I will need to oversee the dangers
that could occur beforehand.
Thursday, 22 January 2015
Wednesday, 21 January 2015
is consumerism out of control? -EMMA
Is consumerism out of control?

Consumerism is getting out of
control especially around the Christmas season when Christmas, “sale” and “50%
off ”signs start to appear. The regular shoppers are constantly getting drawn
into the sales section in the festive time of year. Which really puts the
question into mind if Christmas has become more of a time to spend money on
gifts, and cause more consumerism then to celebrate the birth of Jesus Christ.
The event of Black Friday was
created in America the Friday following thanks giving. It was made to help give
a boost on sales for Christmas shoppers.
Visa predicted “that UK shoppers will spend £518m online on cards on Friday - which would make it the country's biggest internet shopping day in history” this shows that consumerism is increasing in time and that visa has seen how high people spend during seasons of sales.
With the help of the Internet people can buy basically anything online from the touch of a button. Web sites like Amazon, EBay promotes consumerism because it givess customers the opertunity to buy anything online at any given time or place this is making people lazy and leads to higher online sales.
Black Friday causes causes a lot of danger to everyone as they get overwhelmed with sales for example the BBC News has stated that "three men were arrested and a woman was hit by a falling television. "This shows that people are starting to get out of control and that shop assistance can’t control what is happening in their shops. This also shows that during time of sales health and safety policies don’t seem to matter.
Also BBC news said that "a man was arrested in Salford after he threatened to "smash a staff member's face in" this shows that consumerism is getting to the point that it can be dangerous and that people are willing to do anything for a desired product.
It has been said by psychologists that consumerism causes discontent in the long term and is linked "to lower life satisfaction" and moved on to say that "more wealth may provide only a partial fix" this shows that consumerism is not a permanent fix and that is will eventually lead to unhappiness.
http://www.bbc.co.uk/news/uk-30241459

This picture on the left shows a cashier struggling to keep customers in control and being shouted at by customers for attention. This shows that there aren’t enough workers in a store at times of sale.
Sales happen in every season, which adds to why consumerism is getting out of control. When summer ends and winter start. The price of summer clothes dramatically drops with the change of season shops lower prices of products to encourage people to spend on items that they don’t need.
Consumerism makes people feel like they
need the latest fashion trends to fit and also the latest technology. By making
shoppers feel like they need items it makes them spend more, also by lowering
prices it makes it easy for them to spend. For instance, the IPhone 6 sales,
hundreds of people stood outside different apple store around London, Tokyo and
Sydney waiting for the realise of the iPhone 6."Some people set up camp around Apple's major stores weeks
ago"
http://www.dailymail.co.uk/sciencetech/article-2760926/One-day-Queues-Apple-shops-longer-fans-line-latest-iPhone-6-handsets.html
http://www.scientificamerican.com/article/our-destructive-consumer/
Consumerism can be seen as a bad thing
but it can benefit people in low economic countries for instance, it gives
people work to earn a living if consumerism wasn’t around it could “brings on economic recession or even depression, along with
massive unemployment.” So this
shows that consumerism might be out of contrrol but it is needed to give people
employment.
Consumerism effects environment we live
in for instance the production process requires extraction of natural resources
like foil fuel, water and wood. Also to make the products we require the
creation of factories and this creates pollution and waste. Consumerism is
leading to destruction to the environment. “Consumption seems to get the least
attention” because “it may be the most difficult to change” this shows that environmentalists
know about the problem consumerism causing the environment, but they know they
can’t do anything to change it.
Friday, 12 December 2014
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